NYTimes: Rent the Runway Offers Designer Dresses in the Netflix Model
NYTimes: Rent the Runway Offers Designer Dresses in the Netflix Model
Really smart idea. Jacqui says there have existed services like this for expensive bags for a while. I Imagine that this business is constrained by having to keep in stock a multitude of sizes (and many of the same size) in addition to several colors, et cetera.
One cool idea would be to sell off the dresses at the end of the season for discounted prices to make even more money (rental rates will undoubtedly fall off as the dresses fall out of popular fashion).