Don’t Give Your Software a Competition-Killing Nickname: According to reports, Romney named its app “Orca” in response to the Obama campaign’s decision to nickname its own voter-roll app “Narwhal.” For anyone who doesn’t watch Animal Planet on a regular basis, orcas eat narwhals. If the name of your app screams “competition killer,” and the competitor ends up destroying your offering with regard to performance, it’s an unnecessary embarrassment.
—Romney’s Orca Offers Valuable Tips for Data Apps